Data4Decisions Conference and Expo is an annual event held in Raleigh, North Carolina that goes beyond the technical aspects of Big Data. Designed to help business leaders understand how to use data and analytics effectively, the event goes beyond the technical aspects of data to provide business leaders with the critical tools, resources and expertise needed to optimize data usage to make the smartest decisions for their organizations. Data4Decisions is produced in partnership with the Greater Raleigh Convention and Visitors Bureau (GRCVB) and the Raleigh Convention Center, intending to showcase the Triangle Region as the US epicenter for data science.