Category: Data Science

Is There Any Substance in PR Research?

For those working within the industry, PR research is a well-known method of generating content when there is no ‘news’ to work with. However, outside of this space, it’s relatively unheard of. The concept of using a psychologist within such a project has been discussed a fair few times in the office of late, and …

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Quick Chat: 5 Minutes With Tanya Scott

In our recent chat with Tanya Scott, Director of the Business Analytics degree program at Wake Tech Community College, she discusses how data science is changing and how Wake Tech and Data 4 Decisions fit into that evolving landscape. Q: How is the field of data and analytics developing and where do you see it …

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Recognizing the Importance of Corporate Data

There are three critical success factors that each company needs to identify before moving forward with the issue of data quality: Commitment by senior management to the quality of corporate data Definition of data quality Quality assurance of data Senior management commitment to maintaining the quality of corporate data can be achieved by instituting a …

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